About Us

This brand didn't start with a business plan. It started with two things I couldn't stop thinking about.

The first was my Mum. Growing up, she was always picking up fresh flowers — bunches from the supermarket, arrangements from the local florist. I loved that about her. But I was also shocked, even as a kid, at how much it all cost. A nice bouquet in Australia could be $80, $100, more — and it'd be wilting by the end of the week.

The second was watching family go through hospital stays. I'd turn up with flowers only to find the ward didn't allow them — allergy risks, water bacteria, vases knocked off bedside tables. The very thing people wanted to bring to lift someone's day was the thing being turned away at the door.

I started looking for alternatives, and one day at a convenience store I stumbled across a rack of pop-up cards. They had all of these floral patterns and paper sculptures. But a card on its own didn't feel like enough — not for a "get well soon," not for a "thinking of you," not for the moments that actually matter.

So I started designing. The very first PetalPal bouquet was the Kirribilli Sunset — Australian native flowers in folded paper, sculpted to pop open into a full arrangement. No wilting. No price tag that made you wince. Allowed in any ward, on any mantel, in any home.

That's still what we make today. Bouquets that last forever, ship flat in the mail, and arrive ready to brighten someone's day — or three years from now, still sitting on a shelf as a reminder that someone cared.

Thank you for being part of this.

Tyler
Founder, PetalPal